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Facebook avança em negociações com a FIFA pela Copa do Mundo de 2022

Na última semana, foi divulgado que o Grupo Globo teria perdido a exclusividade na transmissão da Copa do Mundo de 2022 em plataformas digitais no Brasil, e a FIFA já conversava com redes sociais. Agora, uma nova informação reforça a presença do Facebook nas negociações com a entidade máxima do futebol.

De acordo com o site Noticias da TV, a intenção do serviço de Mark Zuckerberg seria em arrecadar o dinheiro aplicado pelo mercado publicitário nacional em ano que ocorre o Mundial de seleções.Mudança de planos 

Caso consiga comprar os direitos da Copa do Mundo de 2022, que será realizada no Catar entre novembro e dezembro, significaria uma mudança de planos do Facebook motivada pela grana já mencionada.

Em março deste ano, o Facebook havia anunciado que não tentaria uma renovação dos direitos de transmissão que possuía na ocasião – UEFA Champions League e Conmebol Libertadores –, uma vez que voltaria sua atenção a engajamento de plataformas de clubes e produtores de conteúdo esportivo no Facebook Watch.

Agora, ao analisar os R$ 2,8 bilhões – segundo o Cenp (Conselho Executivo das Normas-Padrão) – desembolsados pelo mercado publicitário brasileiro em 2018, na Copa da Rússia, o cenário teria modificado o pensamento da mídia social.Concorrência no setor 

A rede de Zuckerberg não está sozinha na corrida pelos direitos de transmissão da Copa do próximo ano nas plataformas digitais. Serviços como YouTube, Twitter e TikTok também estariam em conversas com a FIFA, por meio da agência Livemode, para a negociação.

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